Social performance

Kenyan floriculture

Social performance challenges of a rose from Kenya

As share of total social costs

The Kenyan flower sector faces a number of challenges. Social costs included in this study include harassment, occupational health and safety risks, wages and social security, gender discrimination, water use, freedom of association and overtime. Water use is also included due to its potential social impacts on local communities. This figure is a representative of the Kenyan flower sector. Results are based on primary and secondary data collected on the Kenyan flower sector.

Social cost and market price of a rose from Kenya

Auction price, retail price, social costs (Eur/rose stem)

The graph shows human rights challenges quantified as social costs in euros per rose, using the True Price method. This figure is a representation of the social performance of the Kenyan flower sector. Results are based on publicly available sources and data collected in collaboration with management and workers of two rose farms.
100,000
People work on flower farms in Kenya
500,000
Depend on the sector for their livelihoods
1.1%
Is the flower sector contribution to Kenyan GDP
133,658
Tons of cut flowers were produced in 2016

Global rose export volume 

Expressed in stems per year per country

Kenya plays a significant role in the global rose market. Despite a large export volume by the Netherlands, most of the roses are first imported from Kenya, accounting for 71% of its total exports. (Source: Royal Flora Holland)
Map of flower farms in Kenya

Kenyan export by value

Destination of flowers exported from Kenya

Around half of the production is sold through Dutch actions, but Kenya flowers are exported to more than 60 countries. The countries include: Australia, the EU, and Russia. Kenyan exports constitute 38% of the European Union’s flower imports. (Source: Kenya Flower Council)

Source: Kenya Flower Council

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